Today:
Posted: Aug 20, 2008 in Movies
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I saw the preview for the new horror movie Mirrors, released last week....looks lame, but that's besides the point. I just can't understand why companies release scary movies just 2 months before October. If you wait until October 15th of so, people are going to see your movie on principal alone...even if it sucks! It's like releasing a Christmas movie in July...doesn't make much sense. People loved to be scared and entertained with horror around October.
I know they all can't be released in October, but make them far away from October, don't release them in August or late December....that's just wasting your time.
Maybe they are allergic to money....these days it appears that way with most horror movie's quality anyway. Suspense movies can be released anytime, but pure scary/horror movie executives should use more common sense than the main characters do.
They have some sort of half-baked reasoning why they release scary movies when they do, and it probably has something to do with counterprogramming. Last year they released the "Halloween" remake in August, which made zero sense to me.
I'm sure part of it is Saw is becoming an annual horror October tradition and they think people won't go see a horror film two weeks in a row. I don't know how much merit that theory has, really, but, you know, whatever.