Report: Retail weakness won't wallop Web
Despite anticipated weak holiday retail sales overall, holiday shopping on the Web is expected to increase at least 10 percent, a Purdue University retail expert said today.
Internet-based sales are estimated to be $35 billion to $40 billion this holiday season, which is less than 7 percent to 9 percent of all holiday shopping, said Richard Feinberg, a researcher with the Purdue Retail Institute.
"Internet holiday shopping will be the only winner this year," he said in a news release from the school.
Feinberg said Internet holiday shopping peaks two weeks before Christmas because consumers believe Dec. 8-12 is the last period they can order something and receive it in time for Christmas.
The Internet equivalent to Black Friday - the day after Thanksgiving that is the traditional start to holiday shopping - is Cyber Monday, which is the Monday after Thanksgiving.
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