Publications, promotions strike gold, bronze
Five publications and projects of St. Francis Hospital&Health Centers have earned top marks for their marketing and advertising capabilities from Healthcare Marketing Report.
The publications were judged on their overall creativity, marketing execution and impact of messaging.
The quarterly publication, Good Health Today, received a Gold Award among hospitals with 300 to 599 beds in the Report’s 26th annual Healthcare Advertising Awards. The publication, edited by Community Relations Coordinator Teresa Clark, goes to 171,000 households in south-central Indiana. Evanston, Ill.-based StayWell Custom Communications coordinates the publication.
Two other projects each earned a Bronze Award:
The St. Francis 2007 Community Benefit Report detailed how St. Francis serves the public through health education, charity care and events, such as health screenings. The award was won in the category for hospitals will revenue of less than $500 million.
The St. Francis Hospital-Mooresville Dedication was published upon the completion of the hospital’s expansion project in April 2008.
St. Francis and Indianapolis public relations agency Borshoff produced both reports.
Two other St. Francis projects received a Merit Award: The Doctor Day Card and Spirit of Women-Tracey Halprin event. St. Francis’ marketing and community relations department staff and Borshoff developed and coordinated the projects.
The contest had more than 3,600 entries.
Joe Stuteville, media relations manager, St. Francis Hospital&Health Care
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