As I ventured out on my long run today, I tuned my iPod to the world music genre with the intention of finding the next song I would choreograph for my dance classes. Although I was not very inspired by the task at hand, I did seem to be solving other problems without conscious attention to them.

This weekend, I was helping a friend brainstorm a new business venture, including concept details, logistics, name, and branding. Although we tossed around a lot of ideas and developed a pretty solid plan of what he wants to achieve, we were never quite satisfied with the naming/branding aspect. When I got back from my run, I was able to email him three new name ideas and a picture on which he could base a logo. He may reject them entirely, but I think it is a great illustration of how our brains work.

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