Picture this - I see a job posting. I am fully qualified. I send my résumé. I hear nothing. I then repeat Step 1 (I see a job posting… etc.)

Here's how a good job search plan compares to a strong marketing and sales plan.

Job Goal = Product Demand. Job Skills = Product Features. Job Accomplishments = What can the Product do? Job Location = Territory Analysis. Who is Hiring? = Who is the Customer? Résumé = Sales Brochure / Material. Job Networking = Marketing / Advertising. Job Interview = Sales Call / Presentation. Job Salary = What is the Product Price? Job Offer = Closing the Sale!

It's not always the best job candidate that gets the interview and the job, it's who executes the job search plan (marketing and sales) the best.

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