Joyce Neave is That Mom. She's the mother of three who always shows up perfectly coiffed, stylishly dressed. She's flawlessly put together when other moms are clad in baggy jeans and T-shirts streaked with PB&J (or worse).

But she's also That Mom: The Brand. (Find her at www.bethatmom.com.) The 41-year-old Bethesda, Md., resident parlayed a lifelong passion for fashion (she cites her impeccably dressed grandfather as one of her greatest style influences) into a career as a wardrobe consultant. She specializes in helping women, particularly mothers, rework their closets and their style identities. Motherhood isn't her only expertise, though; she's also full of tips for the workaday woman. Style tip Nos. 1 and 2? "Wear clothes that fit well, and dress age-appropriately," she says.

Also among her suggestions: Avoid some of the most common office fashion faux pas. Neave puts walking shoes, dark hosiery and bulky sweaters at the top of her Don'ts List. Instead, she says, try a shoe made for comfort; swap dated pantyhose for a glowy self-tanner; and try a trim lightweight sweater with a waist-defining tie belt.

All good advice -- but Neave adds one crucial caveat: "Fashion is not everything," she says. "It's about being yourself and feeling confident."

Here are a few of Neave's suggestions:

Laura Mercier Clementine Body Butter: Neave suggests using a scented body lotion instead of a perfume at the office. She loves the light, refreshing fragrance of this fruity option. $40 at www.sephora.com.

Taryn Rose "Carmela" pump: "You HAVE to have comfort and you WANT to have style," Neave says. These colorblocked peep-toe pumps from orthopedic-surgeon-turned-shoe-designer Taryn Rose give you both: a 3.5-inch heel, bolstered with NASA-created memory-foam padding for loads of comfort. $525 at www.piperlime.com.

Banana Republic satchels: Neave loves this store's utilitarian yet fun carryalls because they're big enough for stashing your day essentials. $150 to $400 at Banana Republic stores and www.bananarepublic .com.

Tevrow & Chase suit: Neave recommends this line for classic but stylish workwear. "Their separates are so versatile," she says. "They can go from work to evening and from the outside heat to the cold office." For more information, visit www.tevrowchase.com.

"The Lucky Shopping Manual," by Kim France and Andrea Linett: The hands-on approach of this style advice book (Gotham Books, 2003) by the editors of shopping mag Lucky is particularly useful for its tips on mixing and matching, Neave says. $30 at bookstores.