Content Bridges: Paid Content: You Can't Tell the Players Without a Scorecard
If you’ve actually looked at your cable bill lately, you know it’s undecipherable. Cablevision — owner of Newsday — could peg any amount it wanted to Newsday value, call it an information access charge or whatever, and attribute the money to ….. Newsday. Sound familiar, maybe a bit like, the early days of classified bundling (the ’90s), in which newspapers attributed whatever they wanted out of a recruitment/auto/real estate print buy to online. Trick here is that Cablevision would have to be able to continue raising rates to make the “bundling operation” really profitable for the whole company, and not just a shell game.
Frank Blethen, Seattle Times, Cablevision, newsday, Hearst Ventures, Ken Bronfin, Steve Swartz, Peter Kafka, AllThingsD, Plastic Logic, Emma Heald, Editors Weblog, Kindle, Roger Fidler, Steve Yelvington, usa today, WSJ.com, FT.com, Saint Paul Pioneer Press, Duluth News-Tribune, Times Select

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