'Bruno' sashays to box-office fame with $30.4M

July 12, 2009 by USA Today

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LOS ANGELES (AP) — Gay Austrian fashion devotee Bruno has proven he has serious box-office clout.

Sacha Baron Cohen's mock documentary "Bruno" took in $30.4 million to lead the weekend for Hollywood. Baron Cohen's bawdy movie outpaced the $26.5 million opening weekend for his surprise 2006 hit "Borat," in which he played a clueless Kazakh journalist touring America.

"Bruno" features Baron Cohen as an Austrian wannabe going to extremes to achieve celebrity.

"Ice Age: Dawn of the Dinosaurs" was No. 2 for the weekend with $28.5 million. "Transformers: Revenge of the Fallen," which had held the No. 1 spot the previous two weekends, came in third.

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