Today:
"Ella" is a 12-meter-long sculpture made from peaches, as part of a promotional campaign for an Australian skin care product company. The site has a video about its design and construction. 5 meters high and 12 meters long. Wow. Its like a Rose Bowl Parade float gone fruity.
I've gotta admit - it's rather intriguing. More details here And it raises an interesting question. Is "Ella" just a PR Stunt? Can you call it Art (with a capital A)? Can it be both, or is the message obscured in the media?