If I were an M&M, this would be me. Easily amused. I know.

The Color of Love this Valentine's Day is green, not red.

I'm easily amused. That's a given. But truly, M&M's marketing this Valentine's Day is genius. It's all about going green. As in, green is "The New Color of Love."

It's funny, right? I mean, the playful rumor that the green ones make you horny (like there could really be anything different between the colors) has become a full-blown campaign. The green M&M character is a sexy girl, while the other M&Ms are goofy guys. And now, aside from the mixed bags of red and pink and white chocolates for the Big Day, they're selling bags of ALL GREEN M&M's.

I find it clever and amusing.

Check it out online too. You can put in your input on: "What is it about the Green Ones?" or get the timeline of "The Mystique of Green." You can even spread the love by sending a green one to a friend . . . or "friend."

http://www.mms.com/us/coloroflove/