Arie Luyendyk, Jr. knows a little bit about celebrity life. His father Arie Luyendyk, Sr. won the Indianapolis 500, not once but twice. Arie Jr. has also chosen to follow in his father’s footsteps as a race car driver. Currently an expert analyst on Versus, broadcasting for entire 2009 Indy Lights Championship, Arie Jr. is actively pursuing a ride for the 2009 season. In addition, Arie Jr. also recently started a clothing line called “Anti-Celeb Clothing”.

Arie Jr. started the Arizona based clothing line earlier this year with friends Dustin Martin and Devin Mahoney. The line currently features t-shirts for both men and women but the trio plan to expand to more items such as jackets and accessories soon. Arie Jr. said he and his friends found the current fashion market to be flooded with confused, ragged, and diluted designs, and hope that Anti-Celeb will stand out as edgy apparel with a clean appearance.

A launch party will be held this Thursday, May 21, at 6 Lounge in downtown Indianapolis at 8pm. Guests who make a purchase that evening will be entered to win a 2 seater IndyCar ride driven by Arie Luyendyk, Jr. Merchandise is also available at anti-celeb.com.